I specialise in building and scaling digital products, with a strong focus on the intersection of product, growth, and user experience. My core areas of expertise include:
• Product Strategy & Roadmapping – Defining vision, prioritising features, and aligning teams around outcomes.
• Go-To-Market & Growth – Launching new products, running growth experiments, and optimising user funnels.
• Product-Led Growth (PLG) – Driving acquisition, activation, and retention through product experiences.
• User-Centred Design – Wireframing, prototyping, and working cross-functionally
• Data-Driven Decision Making – Leveraging tools like Mixpanel, GA, and Hotjar to inform strategy and improve performance.
• Cross-Functional Leadership – Collaborating across engineering, marketing, design, and commercial teams to ship great products.